Luke Combs has joined forces with Columbia Sportswear, a brand that has become his go-to, especially for live performances. The singer has sported Columbia PFG since he first started playing music years ago, and it’s become his trademark. Yesterday (Wednesday, May 2nd) Luke and Columbia released a video called “This One’s for My Crew,” that follows the singer and his friends on a fishing trip to Los Barriles, Mexico. In the clip, Luke and his friends were able to test out Columbia PFG’s latest collection while fishing on a boat and singing on the beach.

Luke said, “I have always loved my PFG shirts, all the way back to high school. When I started to play the club runs early on, the rooms were so hot, and I wanted to be as comfortable as possible for the 90 minutes we were playing. The only shirt I owned that could do that was the PFG, so it quickly became my go-to every time I perform. Teaming up with the Columbia family is exciting for me because of our shared love of music and the outdoors. From deep sea fishing to packed out arenas, PFG has always been with me on and off the stage.”

On June 1st, Luke will release a 17-track deluxe version of his Gold-certified debut album This One’s For You Too.

His third single, “One Number Away,” is currently in the Top 10 on country radio.

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